Self-organized movements that attempt to recruit large, heterogeneous masses in pursuit of growth and impact are proliferating.
Despite differences in terms of backgrounds and beliefs among activists, some movements are able to turn into powerful, legitimate calls to action for policymakers and corporations.
This evidence requires scholars to challenge the assumption of isomorphism in the opinions of actors involved in legitimacy work.
This work borrows the notion of radical flanks to grasp a more refined understanding of the “micro-level foundations” of legitimacy.
In pursuit of scale and profits, community-based movements tend to face the twin goals of drawing mainstream participation while preserving authentic values, aims, and identities.
Unilateral, top-down takeovers, in which one or few members hijack an entire movement and set up a business present peculiar challenges but have long remained theoretically and empirically underexplored.
By deploying a new perspective at the intersection of research on movements and value propositions, the article conceptualizes a generalizable, four-phase process capturing movements’ adoption of market logics and transformation.
In developed countries, the subscription economy is thriving and is starting to be referred to as “the economy of the future”. Key cornerstones of this access-based economy are services, outcomes, and ongoing relationships with and among customers. The latter stand at odds with the economic principles that have shaped production and consumption throughout the past century.
This work qualitatively conceptualizes and contrasts the causal, self-reinforcing mechanisms of access- and ownership-based business models leveraging a fine-grained, cross-sectional analysis of the “Car-as-a-Service” market.